Lily Cole has been revealed as the first global Brand Advocate for The Body Shop, supporting the retailer's new movement Beauty With Heart, which empowers people to 'Look Good, Feel Good and Do Good'.

Supported by a new store experience called Pulse, the initiative rolls out in the UK on May 3. Cole said, 'I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working'.